公司基本信息
Basic Information
鑫茂公司成立于1999年,由鑫茂公司總部、成都市鑫茂鞋業(yè)有限責任公司、成都金荻兒鞋業(yè)有限公司、廣州金荻兒鞋業(yè)有限公司共同組建而成。公司自創(chuàng)建以來,一直致力于自主品牌“金荻兒”的開發(fā)、生產(chǎn)和銷售,并與“紅蜻蜓”等國內(nèi)知名企業(yè)強強合作,開發(fā)、生產(chǎn)出深受客戶歡迎的真皮皮鞋,持續(xù)締造多項行業(yè)實施標準。公司相繼成立金花分廠、鞋都分廠、雙流分廠三個生產(chǎn)廠區(qū),總占地面積80余畝,具備年生產(chǎn)皮鞋160萬雙的產(chǎn)能。
Shinemore Company was jointly established by the headquarters of Shinemore Company, Chengdu Shinemore Shoes Co., Ltd., Chengdu Jindier Shoes Co., Ltd. and Guangzhou Jindier Shoes Co., Ltd. in 1999. Ever since its establishment, the Company has always been committed to the development, production and sales of its self-owned brand "Jindier" and has cooperated with domestic famous enterprises such as "Red Dragonfly" to develop and produce leather shoes deeply flavored by customers. It has also created several standards of industrial implementation. The Company has successively established three production plants, i.e. Jinhua Branch Plant, Shoes Capital Branch Plant and Shuangliu Branch Plant, with the total coverage area of over 80 Mu, and the annual production capacity of 1.6 million pairs of shoes.
企業(yè)發(fā)展歷程
Corporate Development History
鑫茂公司投入數(shù)千萬元,于2010年修建完成高規(guī)格、高水準的公司總部,她的建成將是鑫茂公司發(fā)展史上新的里程碑,標志著鑫茂公司在向精品化、規(guī)?；?、集團化發(fā)展道路上又一重大跨越,她將引領(lǐng)時代潮流,成為皮鞋行業(yè)的佼佼者。2006年,公司投入巨資,在廣州、成都設(shè)立營銷中心和產(chǎn)品開發(fā)中心,并全面開拓國內(nèi)真皮鞋業(yè)市場,贏得客戶持續(xù)好評,為企業(yè)后期蓬勃發(fā)展奠定了堅實基礎(chǔ)。公司經(jīng)過12年沉淀、積累,不斷加強內(nèi)部管理和對外合作交流,逐步提升開發(fā)設(shè)計,2011年,公司提出新的發(fā)展戰(zhàn)略,從單一的國內(nèi)市場開拓逐步轉(zhuǎn)變?yōu)閲鴥?nèi)、國際綜合市場開發(fā)戰(zhàn)略。鑫茂公司高瞻遠矚,將以更“高”的姿態(tài),展現(xiàn)在鞋業(yè)舞臺!
The Shinemore Company invested tens of millions Yuan to complete the construction of its headquarters of high specifications and standards in 2010.The headquarters is a new milestone in the development history of Shinemore Company and it marks that the Company has made a stride leap on the development road towards a competitive products production group of scale. It will lead the trend of times and become an outstanding enterprise in the shoes industry. In 2006, the Company made a huge investment to establish marketing centers and product development centers in Guangzhou and Chengdu and fully opened up the domestic leather shoes market, winning customers’ continuous praise and laid a solid foundation for the later flourish of the enterprise. After 12 years of sedimentation and accumulation, the Company has strengthened its internal management and external cooperation & exchange and has gradually upgraded its development and design. In 2011, it proposed a new development strategy, i.e. gradually expanding from a single domestic market to gradually develop into a domestic and international integrated market. Shinemore Company takes a broad and long-term view and will present a "higher" position on the stage of shoes industry in China!
公司人才戰(zhàn)略
Corporate Talent Strategy
公司堅持“尊重人才、共同發(fā)展”的人才管理戰(zhàn)略,引進和培養(yǎng)了一批高素質(zhì)的技術(shù)人才和管理團隊。公司始終堅持在戰(zhàn)略的指導下,以開放的人才觀接納人才、發(fā)現(xiàn)和培養(yǎng)人才,快速形成合理的人才機制,推動企業(yè)持續(xù)發(fā)展。公司已經(jīng)建立卓有成效的激勵機制,實行分管領(lǐng)導、廠長、部門主管負責制,人人都是自己部門的老板;各部門充分挖掘崗位人才潛能,共同建立了一支務(wù)實、堅強的工作團隊。
The Company adheres to the talent management strategy of "respecting talents and common development" and has introduced and cultivated a group of highly qualified technical talents and management teams. The Company has always insisted on accepting, finding and cultivating talents under the guidance of strategy and with an open talent philosophy to quickly form a reasonable talent mechanism and promote corporate sustainable development. The Company has established an effective incentive mechanism and applied the responsibility system of branch leadership, factory directors and department managers. Everyone is the boss of his own department; all the departments fully excavate the potential of talents on positions and have jointly established a pragmatic and strong work team.
公司核心文化
Corporate Core Culture
公司秉承“創(chuàng)新促發(fā)展,質(zhì)量求生存,服務(wù)贏市場”的運營理念,不斷優(yōu)化生產(chǎn)設(shè)備、改進制作工藝、提升產(chǎn)品質(zhì)量、規(guī)范管理體系、穩(wěn)步開拓市場;公司始終把“持續(xù)高標準”作為鑫茂人做人做企業(yè)的行動指南;公司將在行業(yè)內(nèi)率先推行“規(guī)范化、標準化、流程化、信息化”管理,堅持以“創(chuàng)建行業(yè)標準、培育鞋業(yè)精英”為使命,立足西部、引領(lǐng)時尚鞋業(yè)。
The Company adheres to the operating principle of "developing through innovation, surviving via quality and winning market with service" and continues to optimize manufacturing equipment, improve production technology, promote product quality, standardize management system and steadily develop the market; The Company has always maintained the "adhering to high standards" as the action guidance of Shinemore Company; it initially implemented the management of "normalization, standardization, process-orientation and informationization" in the industry, adhered to the mission of "creating industry standards and cultivating the elites for the shoes industry" and led the fashionable shoes industry in China with its foothold in the west.