At Specialized, building bikes isn't a job. It's a full-bore, hardcore religion. A religion that's helped us evolve as a company and as riders over the last 20 years. To some, our obsession may seem a little sick in the head. But then, those people probably don't ride. They don't understand that, to be the best at something, you need to be a fanatic. And believe us, there's plenty of those wandering around our hallways. People like our product designers, who pursue innovations like they were well-hidden single tracks. Or the masochistic group down in R&D, who probably have more scar tissue than the entire NHL combined.