Oen Runway is a new footwear company that sells custom women's shoes through the internet directly to the customer. At Open Runway the customer can "design their own" shoes by first choosing a style from a large number of options (ex. pump or sandal) and then customizing their shoes by choosing their material, heel type, embellishment or accessory. The individual pair of shoes are then made to order and sent to the customer within 3 weeks. The customer will be able to choose from about 60 different materials (kidskin napa, suede, embossed, fabrics, snake skin, etc), 6 different heel types (stiletto, wooden heel, wedge, etc) and about 20 to 30 different embellishments and accessories. On our website customers can see a image preview of what the shoe will look like as customers choose different options. Using photoshop and technology we are able to simulate what the shoe will look like without having to produce every shoe configuration. No finished shoes will be kept in inventory as everything is made to order based on the customer's preferences.