Fila was started in 1911 by the brothers Fila in the shadow of the Italian Alps. Its original focus was on making fine fabrics in the early century materials capital of Biella, Italy. The brand grew from fabric production into making undergarments and ultimately sportswear. Fila established itself early on as a high-end, high-quality sportswear maker and grew into a very successful global brand. The quality and luxury of its products attracted the likes of Bjorn Borg, Tom Watson, Reinhold Messner and Alberto Tomba.